Social Media Marketing Associate Manager – Marketing Strategy

April J. Virhuez joined Prudential in 2012. During her tenure at Prudential she has held several impactful roles. She has worked in Enterprise Services & Systems in the Sourcing and Procurement Department as a Meeting Planner. She then transitioned to an Early Talent Acquisition Analyst in Talent Management within Human Resources, where she was responsible for the external university relationships, on campus event execution, marketing to diverse top talent, and new hire onboarding. Her current role is in Marketing as a Social Media Marketing Associate Manager. In this role she manages a social media program of 1700 advisors and the social strategy for four senior executives. Prior to joining Prudential, April was a Team Lead, Senior Meeting Planner at Advanced Health Media, which focused on pharmaceutical meetings, marketing, and compliance.

In addition to her current role, April serves on the board of Prudential’s Black Leadership Forum as the events, execution, and social media lead. She is a Newark native and an active alumni member of Alpha Kappa Alpha Sorority Incorporated where she often volunteers her time, carrying out the motto “To be of service to all mankind”. April is also a contributor to the Girls Action Network, which provides professional development for underserved girls.

April graduated from William Paterson University with a bachelor’s degree in Science with a teacher’s certification. She is currently enrolled at Rutgers Business School, pursuing an MBA. She is also a Leadership Newark alumnus, which is a two-year public policy fellowship, focused on the City of Newark. She enjoys spending time with her husband Shawn and dog Bentley.